Brand Marketing Manager

Job Summary

A company is looking for a Brand Marketing Manager (Remote, US).

Key Responsibilities

• Lead the development and execution of annual marketing plans across the marketing mix
• Collaborate with internal and external teams to translate long-term strategy into effective marketing plans
• Manage brand marketing budget and oversee day-to-day management of the assigned brand portfolio

Required Qualifications

• 3 to 5 years of experience in CPG brand management with an understanding of US retail customers
• Bachelor's degree in business administration, marketing, or a related field
• Demonstrated success in consumer-centric organizations
• Intimate knowledge of trends in brand building and consumer engagement channels
• Strong understanding of IRI/Nielsen or other syndicated data sources