Customer Lifecycle Marketing Manager

Job Summary

A company is looking for a Manager Customer Lifecycle Marketing.

Key Responsibilities

• Design and orchestrate user journeys through various channels to enhance customer engagement
• Collaborate with Customer Success and Sales teams to define and improve the customer experience
• Develop and execute targeted marketing campaigns to increase customer lifetime value and drive retention

Required Qualifications

• Bachelor's degree and 5+ years of customer lifecycle marketing experience
• Strong analytical skills to interpret data and make data-driven decisions
• Proven project management skills with the ability to manage multiple initiatives
• Technical proficiency to understand product features and functionality
• Experience in Account Based Marketing is a plus