Marketing Specialist

Job Summary

A company is looking for a Customer, Field, & ABM Marketing Specialist.

Key Responsibilities

• Plan and execute webinars and in-person events, managing logistics and promotion
• Support account-based marketing initiatives and track engagement for target accounts
• Manage gifting platform and customer advocacy tool, coordinating campaigns and communications

Required Qualifications

• 2-5 years of experience in B2B marketing, specifically in field or customer marketing
• Experience with webinars and virtual events, preferably with On24
• Familiarity with email marketing platforms and CRMs
• Understanding of SaaS or Fintech buying journeys is a plus
• Experience managing customer advocacy programs and gifting platforms is a plus