Data Analyst, Lifecycle Marketing

Job Summary

A company is looking for a Data Analyst, Lifecycle Marketing.

Key Responsibilities

• Act as the analyst embedded on the lifecycle team to deliver insights that influence roadmap and messaging decisions
• Define and maintain core KPIs related to customer retention, engagement, and lifetime value
• Own end-to-end dashboard development to inform lifecycle campaign performance and marketing impact

Required Qualifications

• 5-7 years of experience in data analytics, focusing on CRM, retention, or lifecycle marketing
• Strong SQL skills and experience with Python, Tableau, or Hex for data analysis and visualization
• Deep understanding of customer segmentation, funnel analysis, and LTV modeling
• Experience in A/B testing and translating findings into strategy
• Familiarity with ETL frameworks and collaboration with data engineers