Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to lead marketing initiatives that drive pipeline growth and customer acquisition.

Key Responsibilities

• Lead the strategy and execution of multi-channel campaigns to generate qualified pipeline
• Own the execution of go-to-market strategies for product launches and align efforts across teams
• Build and optimize account-based marketing programs targeting key accounts

Required Qualifications

• 5+ years of experience in B2B demand generation marketing, preferably in B2B SaaS
• Deep understanding of lead generation and customer acquisition strategies
• Hands-on experience with digital platforms such as Google Ads and LinkedIn Ads
• Advanced knowledge of MarTech and campaign performance analytics
• Strong grasp of account-based marketing strategies and tools