Demand Generation Marketing Manager

Job Summary

A company is looking for a Demand Generation and Digital Marketing Manager to lead a comprehensive, multi-channel strategy for growth.

Key Responsibilities

• Lead integrated campaigns across various channels including paid media, SEO, email, events, and webinars
• Oversee lead lifecycle management and campaign performance analysis
• Collaborate cross-functionally with Sales, Product Marketing, and RevOps to optimize demand generation efforts

Required Qualifications

• 4+ years of B2B SaaS demand generation experience with ownership of multi-channel programs
• Proven track record of driving pipeline growth and improving MQL-to-SQL conversion rates
• Hands-on expertise with tools such as HubSpot, Salesforce, Google Ads, and Google Analytics
• Experience managing paid media and SEO initiatives, including collaboration with agencies
• Strong analytical skills with the ability to build and interpret campaign dashboards and attribution models