Job Summary
A company is looking for a Digital Campaign Copywriter.
Key Responsibilities
- Collaborate with visual designers and marketers to create user-centered assets across various channels
- Conceptualize and craft digital campaigns that balance storytelling with performance goals
- Write marketing copy for multi-touch campaigns and optimize messaging through testing and iteration
Qualifications and Skills
- 8+ years of copywriting experience, preferably in a startup, in-house, or agency environment
- Strong background in B2B messaging and audience engagement strategies
- Proven ability to conceptualize and execute digital B2B campaigns
- A robust portfolio showcasing B2B content and campaign development
- Ability to analyze data and leverage insights to refine messaging and strategies
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