Senior Marketing Manager

Job Summary

A company is looking for a Senior Marketing Manager to lead strategy and drive growth in online education.

Key Responsibilities

• Lead the go-to-market strategy and commercial performance for online postgraduate programs
• Shape insight-led competitive value propositions and develop high-impact marketing plans
• Manage budget allocation and drive continuous optimization to meet student start and retention targets

Required Qualifications, Training, and Education

• Experience in strategic marketing and go-to-market strategy development
• Proven track record of driving performance and achieving targets
• Ability to lead cross-functional teams in an Agile environment
• Strong relationship-building skills with stakeholders
• Expertise in data analysis and insight generation for marketing initiatives