Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Strategist.

Key Responsibilities

• Own and execute digital marketing channels for B2B and DTC products, including strategy and optimization
• Collaborate with Engineering to ensure accurate lead flow and attribution while analyzing data for insights
• Work with product teams to enhance digital experiences and develop a framework for scalable testing

Required Qualifications

• 4+ years of hands-on performance marketing experience, particularly with Google Ads and Meta
• Strong operator mindset with a focus on user events and data
• Experience in SaaS, B2B, or telecom verticals is a plus
• Proven ability to drive revenue growth and optimize digital campaigns
• Ability to translate complex data into actionable insights for stakeholders