Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to develop and implement a comprehensive digital strategy focused on increasing traffic and improving engagement.

Key Responsibilities:

• Manage SEO, SEM, and advertising strategies to enhance digital presence and lead generation
• Analyze and optimize campaign performance, ensuring quality leads and effective conversion rates
• Collaborate with cross-functional teams to create and improve digital marketing content and operations

Required Qualifications:

• Minimum of Bachelor's degree from a college/university
• 3+ years of relevant work experience in digital marketing, particularly in B2B SaaS
• Hands-on experience with SEO and SEM, including Google Ads and Bing
• Familiarity with marketing automation tools such as Salesforce and Marketo
• Some to advanced knowledge of HTML, CSS, and JavaScript