Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation who has a proven track record in generating demand and pipeline within the cybersecurity sector.

Key Responsibilities

• Own and execute comprehensive, multi-channel demand generation strategies to acquire and nurture leads
• Design and implement account-based tactics and campaigns using intent data and personalized strategies
• Manage the demand generation budget and optimize marketing program performance to achieve lead generation goals

Required Qualifications

• 10+ years of experience in demand generation and revenue marketing, with 5+ years in a leadership role
• Experience in a cybersecurity startup environment
• Hands-on expertise with ABM strategies and multi-channel digital campaigns
• Strong data and analytics skills, with fluency in relevant marketing tools like Marketo and Salesforce
• Proven experience in building and scaling marketing teams while aligning with stakeholders