Director of Marketing Analytics

Job Summary

A company is looking for a Director of Marketing Analytics, Performance, and SEO.

Key Responsibilities

• Lead and manage SEO strategy across corporate and acquired websites to drive organic growth
• Build and maintain cross-channel dashboards and reporting systems to track marketing performance
• Collaborate with teams to analyze customer journeys and recommend web experience improvements

Required Qualifications

• 10+ years of B2B marketing experience focused on analytics and digital strategy
• Proven ability to create scalable marketing dashboards linked to revenue
• Strong command of analytics tools including SQL, Excel, Tableau, and Google Analytics (GA4)
• Experience with SEO tools such as Google Search Console, SEMrush, and Ahrefs
• Understanding of digital experience optimization, including A/B testing and conversion strategies