Job Summary
A company is looking for an Email Operations Manager to oversee the execution of email and SMS campaigns.
Key Responsibilities
- Manage end-to-end execution of email and SMS campaigns, including coding, segmentation, and performance tracking
- Troubleshoot technical issues and enhance lifecycle tech stack for optimal campaign execution
- Collaborate cross-functionally to align lifecycle marketing initiatives with business goals
Required Qualifications
- 5+ years of experience in executing and managing email and SMS campaigns
- Hands-on expertise with email service providers like Customer.io, Braze, or Iterable
- Advanced proficiency in email HTML & CSS, with experience in responsive email design
- Experience with Liquid logic for content personalization and dynamic content
- Strong analytical skills for interpreting data and optimizing campaign performance
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