Job Summary
A company is looking for a Field Marketing Manager to drive pipeline growth through strategic marketing initiatives.
Key Responsibilities
- Plan and execute field marketing and ABM programs to support sales goals
- Generate and manage a variety of demand generation programs, including events and campaigns
- Track program performance and report on lead conversion and ROI using analytics tools
Required Qualifications
- 3+ years of experience in field/event marketing, focusing on pipeline growth
- Experience in the SaaS or tech industry with a solid understanding of B2B marketing
- Familiarity with HubSpot, Salesforce, and ABM tools
- Strong analytical and data-driven mindset for measuring event performance
- Self-starter with an entrepreneurial spirit and a collaborative team player
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