Job Summary
A company is looking for a Growth Marketing Manager, Mobile App.
Key Responsibilities
- Own end-to-end execution of app acquisition campaigns across key mobile channels
- Launch, optimize, and scale campaigns for new features and product lines
- Monitor and analyze key performance metrics to inform campaign optimization
Required Qualifications
- 4-5 years of experience in mobile user acquisition or paid performance marketing
- Proven success managing performance campaigns on major app marketing platforms
- Strong grasp of cohort analysis and mobile UA KPIs
- Experience with mobile attribution tools and event-level tracking
- Experience using analytics platforms to inform strategy and identify optimization opportunities
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