Job Summary
A company is looking for a Head of Marketing - B2B SaaS.
Key Responsibilities
- Develop and implement comprehensive marketing strategies, focusing on both inbound and outbound channels
- Manage the marketing budget and track ROI for various initiatives
- Oversee the planning and execution of multichannel marketing campaigns to drive qualified leads
Qualifications
- 10+ years of B2B marketing experience, with at least 3 years in a leadership role
- Experience marketing B2B SaaS solutions with annual contract values of $30K-$100K
- Proven track record in hiring, managing, and coaching marketing teams
- Familiarity with project management methodologies or tools
- Technical proficiency in marketing automation, SEO/SEM, PPC, and analytics platforms
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