Job Summary
A company is looking for a Lead Adobe Analytics Architect to drive experimentation and digital performance optimization across digital platforms.
Key Responsibilities
- Lead digital test analysis, including foundational and deep-dive evaluations
- Advise product teams on experiment design and test strategy
- Identify and size new opportunities for digital optimization and growth
Required Qualifications
- Proven experience in digital experimentation and A/B testing methodologies
- Strong understanding of statistical and behavioral analysis techniques
- Deep knowledge of the digital data landscape, including web and app analytics
- Proficiency with Adobe Analytics, Adobe Target, and Quantum Metric
- Adobe Analytics: deep understanding of click-stream data tracking, architecture, and tool administration
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