Lead Product Marketing Manager

Job Summary

A company is looking for a Lead Product Marketing Manager, App Advertising.

Key Responsibilities

• Develop and execute go-to-market strategies for app advertising products
• Create product positioning, messaging, and value propositions for advertisers
• Conduct market research and collaborate with sales teams for enablement materials

Required Qualifications

• 7+ years of experience in product marketing, focusing on app advertising
• Expertise in go-to-market strategies for B2B or advertising products
• Strong understanding of the app advertising ecosystem
• Bachelor's degree in marketing, business, or equivalent experience
• Data-driven approach to decision-making and performance measurement