Job Summary
A company is looking for a Lead Product Marketing Manager, App Advertising.
Key Responsibilities
- Develop and execute go-to-market strategies for app advertising products
- Create product positioning, messaging, and value propositions for advertisers
- Conduct market research and collaborate with sales teams for enablement materials
Required Qualifications
- 7+ years of experience in product marketing, focusing on app advertising
- Expertise in go-to-market strategies for B2B or advertising products
- Strong understanding of the app advertising ecosystem
- Bachelor's degree in marketing, business, or equivalent experience
- Data-driven approach to decision-making and performance measurement
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