Lifecycle Marketing Manager

Job Summary

A company is looking for a Cross Product Lifecycle Marketing Manager.

Key Responsibilities

• Own the cross-product lifecycle and cross-sell strategy to enhance customer engagement
• Collaborate with product-specific marketers to align messaging and campaign priorities
• Build and optimize lifecycle journeys to promote discovery and adoption of products

Required Qualifications

• 8+ years of experience in B2C marketing focused on lifecycle, CRM, or growth marketing
• Proven experience in managing multi-product marketing strategies
• Experience in mentoring or managing marketing teams
• Deep understanding of customer journey mapping and segmentation
• Strong collaboration skills to influence cross-functional partners