Search Marketing Director

Job Summary

A company is looking for a SEM Director to lead paid search efforts and drive strategy in the home services and lead generation sectors.

Key Responsibilities

• Own and evolve the SEM strategy across various platforms, testing and scaling new channels
• Oversee the full campaign lifecycle, including keyword strategy, copywriting, and performance optimization
• Act as a client-facing expert, presenting results and managing expectations while mentoring a team of SEM specialists

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred)
• 10+ years of paid search experience, with at least 6 years in a leadership role
• Proven success managing multi-channel, high-budget SEM campaigns
• Deep experience with Google Ads, Microsoft Ads, GA4, and related technologies
• Strong analytical skills and leadership abilities