Manager of Transactional Communications

Job Summary

A company is looking for a Manager of Transactional Communications to drive consumer-triggered campaigns across various channels.

Key Responsibilities

• Oversee all transactional communications, including email, SMS, and push notifications
• Develop and manage customer journeys for transactional communications from ideation to optimization
• Analyze performance data to define goals, benchmarks, and KPIs, and continuously optimize campaigns

Required Qualifications

• Bachelor's degree in Business, Marketing, or a related field
• 4-6 years of experience in an email or CRM role with hands-on experience in transactional communication campaigns
• Expertise with enterprise-level ESPs, particularly Iterable or Customer.io
• Strong knowledge of CRM, marketing, and analytics tools; experience with Looker preferred
• Experience with testing protocols and strong analytical skills to inform strategy and recommendations