Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst to enhance customer understanding through data insights.

Key Responsibilities

• Analyze customer data to develop insights on behaviors, pain points, and lifetime value
• Collaborate with Marketing & Retention teams to prioritize projects based on analysis
• Conduct ad-hoc analyses to assess the impact of projects on key metrics

Required Qualifications

• Expertise in marketing analytics, including attribution, CRM, and experimentation
• Strong understanding of SaaS/subscription/retention business metrics
• Proficient in SQL with experience in querying relational databases
• Familiarity with technologies like dbt and LookML is a plus
• Experience with D2C businesses and their data stacks is a plus