Marketing Analytics Manager

Job Summary

A company is looking for a Marketing Insights & Analytics Manager.

Key Responsibilities

• Continuously analyze marketing data to identify performance improvements and provide actionable insights
• Deliver comprehensive funnel analysis to enhance lead generation, conversion rates, and customer engagement
• Collaborate with marketing teams to develop and validate business requirements and optimize marketing strategies

Required Qualifications

• 8+ years of experience in marketing, focusing on B2B/B2C growth marketing, preferably in healthcare or SaaS
• Bachelor's degree in Digital Marketing, Marketing Analytics, or a related field
• Expertise in digital marketing data and hands-on experience with tools like Google Analytics and Hubspot
• Proficiency in reporting and analytics tools such as Looker Studio and Tableau
• Strong ability to analyze complex data sets and communicate insights effectively to non-technical stakeholders