Marketing Analytics Manager

Job Summary

A company is looking for a Marketing Analytics Manager.

Key Responsibilities

• Drive data quality and integrity within marketing analytics datasets to enable effective decision-making
• Collaborate with Sales, BI, Engineering, and Marketing teams to align on data needs and performance metrics
• Support execution and optimization of marketing analytics processes, including reporting and attribution modeling

Required Qualifications

• 5+ years of experience in marketing analytics, particularly in B2B and B2B2C environments
• Strong proficiency in analytics platforms such as Google Analytics, Mixpanel, Looker, Hubspot, and Salesforce
• Demonstrated proficiency in Iterable
• Proven ability to translate complex data sets into actionable insights for diverse stakeholders
• Experience collaborating effectively with cross-functional teams