Job Summary
A company is looking for a Marketing Analytics Manager.
Key Responsibilities
- Drive data quality and integrity within marketing analytics datasets to enable effective decision-making
- Collaborate with Sales, BI, Engineering, and Marketing teams to align on data needs and performance metrics
- Support execution and optimization of marketing analytics processes, including reporting and attribution modeling
Required Qualifications
- 5+ years of experience in marketing analytics, particularly in B2B and B2B2C environments
- Strong proficiency in analytics platforms such as Google Analytics, Mixpanel, Looker, Hubspot, and Salesforce
- Demonstrated proficiency in Iterable
- Proven ability to translate complex data sets into actionable insights for diverse stakeholders
- Experience collaborating effectively with cross-functional teams
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