Job Summary
A company is looking for a Senior CRM Specialist to develop and execute customer engagement campaigns.
Key Responsibilities
- Lead the end-to-end development of CRM promotional campaigns, including ideation and post-campaign analysis
- Design and implement targeting strategies for personalized customer experiences
- Analyze campaign performance and share actionable insights for continuous improvement
Required Qualifications
- 3+ years in marketing or a related business field
- 1+ years in multi-channel CRM marketing execution
- Bachelor's degree in Marketing or a related field
- Strong understanding of marketing and business planning
- Retail experience is a strong plus
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