Senior CRM Specialist

Job Summary

A company is looking for a Senior CRM Specialist to develop and execute customer engagement campaigns.

Key Responsibilities

• Lead the end-to-end development of CRM promotional campaigns, including ideation and post-campaign analysis
• Design and implement targeting strategies for personalized customer experiences
• Analyze campaign performance and share actionable insights for continuous improvement

Required Qualifications

• 3+ years in marketing or a related business field
• 1+ years in multi-channel CRM marketing execution
• Bachelor's degree in Marketing or a related field
• Strong understanding of marketing and business planning
• Retail experience is a strong plus