Job Summary
A company is looking for a Senior Manager, Content Marketing to lead its content strategy and execution.
Key Responsibilities
- Develop and execute a comprehensive content marketing strategy focused on acquisition, conversion, and retention
- Own and manage the content library, ensuring relevance and optimization across channels
- Perform content audits and use analytics to refine content strategy for effectiveness and engagement
Required Qualifications
- 5-7 years of content marketing experience, including 2+ years in a leadership role
- Proven track record in managing high-performing content that meets key performance metrics
- Deep understanding of SEO and value-based content creation
- Strong project management and collaboration skills
- Ability to work independently while aligning with broader marketing objectives
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