Director of Paid Acquisition

Job Summary

A company is looking for a Director of Paid Acquisition.

Key Responsibilities

• Leverage customer insights to segment, target, and reach potential customers
• Direct and manage a team across various channels to achieve goals and ROI targets
• Drive campaigns from planning to execution while optimizing marketing budgets

Required Qualifications, Training, and Education

• 8+ years of digital marketing and paid acquisition experience
• BA/BS in Marketing, Business, or a quantitative discipline
• Hands-on experience managing paid social media campaigns
• Experience managing a team of direct reports
• Strong quantitative and analytical skills