Marketing Campaign Specialist

Job Summary

A company is looking for a Marketing Campaign Specialist - Financing.

Key Responsibilities

• Execute data-driven marketing campaigns using CRM and Data Warehouse data
• Manage all elements of the borrower and practice lifecycle including application and loan servicing
• Drive campaign strategy by setting targets, ensuring data availability, and optimizing future campaigns

Required Qualifications

• 2-4 years of experience in implementing and managing CRM strategies in a B2B2C environment
• Familiarity with marketing automation tools and their integration with CRM systems
• Experience in planning, executing, and analyzing CRM marketing campaigns
• Strong analytical skills with experience in data analytics tools
• Experience in FinTech, HCIT, or similarly regulated industries preferred