Job Summary
A company is looking for a Director of Marketing to lead demand generation and growth initiatives for its SaaS and analytics solutions.
Key Responsibilities
- Create and implement demand generation strategies for products and solutions
- Manage and nurture leads through the sales funnel to opportunity creation
- Lead a team to produce cohesive marketing content and campaigns while managing marketing operations as an internal agency
Required Qualifications
- Experience in digital B2B marketing, preferably in SaaS or marketing technology
- Proven ability to optimize lead and revenue generation through data-driven strategies
- Experience in building and managing partner marketing programs
- Strong understanding of enterprise B2B buyer journeys and sales cycles
- Familiarity with project management tools like Atlassian/Jira
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