Job Summary
A company is looking for a Marketing Manager, HSA.
Key Responsibilities
- Develop and execute go-to-market strategies for DTC and B2B2C initiatives
- Coordinate quarterly campaign calendars and partner activation plans
- Collaborate with internal teams to create targeted messaging and marketing materials
Required Qualifications
- 3-5 years of experience in integrated marketing campaigns, preferably in e-commerce
- Experience in developing cross-functional marketing assets for DTC and B2B2C audiences
- Strong understanding of product marketing principles
- Familiarity with marketing automation tools and analytics platforms
- Ability to manage multiple projects and deadlines effectively
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