Job Summary
A company is looking for a MMM Consultant.
Key Responsibilities
- Establish and maintain strong client relationships through exceptional project management and client servicing
- Lead end-to-end project management, focusing on marketing and media ROI analysis
- Present findings and strategic recommendations to senior client stakeholders, translating complex data into actionable insights
Required Qualifications
- Bachelor's degree in Analytics, Statistics, Economics, Mathematics, or Business/Marketing Management
- 4-6 years of professional experience in analytics, focusing on media or marketing data analysis
- 3-4 years of client servicing experience, specifically in managing marketing mix projects related to media spend and ROI
- 3+ years of hands-on experience with Media Mix Modeling (MMM) or advanced analytics methodologies
- Proven experience with media planning, optimization, and analyzing media campaign effectiveness
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