Paid Media Strategist

Job Summary

A company is looking for a Paid Media Strategist.

Key Responsibilities

• Plan, execute, and optimize full-funnel paid media campaigns across various channels
• Manage day-to-day campaign performance and tracking on multiple platforms
• Collaborate with cross-functional teams to align on KPIs and budget allocation

Required Qualifications

• 3+ years of experience in digital marketing with a focus on paid media
• Proven track record of managing and scaling paid media campaigns for revenue growth
• Experience in a conversion-oriented environment such as e-commerce or lead generation
• Familiarity with campaign attribution and analytics tools like GA4 and Looker
• Strong analytical skills with the ability to interpret complex data sets