Paid Search Specialist

Job Summary

A company is looking for a Paid Search Specialist to assist the Digital Marketing department with paid search and display campaigns.

Key Responsibilities

• Conduct competitive analysis and keyword research
• Create, launch, and optimize campaigns across various platforms
• Track budgets and assist with reporting and campaign performance analysis

Required Qualifications

• 4+ years of experience in paid search/PPC strategy and execution
• Direct experience with Google Ads and Microsoft/Bing Ads
• Experience managing large budgets and bid automation platforms
• Working knowledge of GA4 and competitive analysis
• Familiarity with AdRoll and DSP platforms is a plus