Job Summary
A company is looking for a Paid Search Specialist to assist the Digital Marketing department with paid search and display campaigns.
Key Responsibilities
- Conduct competitive analysis and keyword research
- Create, launch, and optimize campaigns across various platforms
- Track budgets and assist with reporting and campaign performance analysis
Required Qualifications
- 4+ years of experience in paid search/PPC strategy and execution
- Direct experience with Google Ads and Microsoft/Bing Ads
- Experience managing large budgets and bid automation platforms
- Working knowledge of GA4 and competitive analysis
- Familiarity with AdRoll and DSP platforms is a plus
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