Paid Search Specialist

Job Summary

A company is looking for a Paid Search Specialist to drive Paid Search results for clients through effective strategy and management.

Key Responsibilities

• Develop a strong understanding of client's products, competition, and marketing goals
• Analyze performance data and manage various PPC budgets to ensure effective spending
• Manage project plans and timelines to ensure timely delivery of services

Required Qualifications

• 4-year college degree or equivalent work experience required
• 3+ years of experience in paid search engine marketing, preferably in an agency setting
• Strong data analytics background, with proficiency in Google Analytics
• Advanced knowledge of PPC strategies, including product listing ads and landing page optimization
• High-level proficiency in Microsoft Office, particularly Excel and PowerPoint