Performance Marketing Manager

Job Summary

A company is looking for a Performance Marketing Manager, Paid Social.

Key Responsibilities

• Lead and execute user acquisition campaigns across paid social platforms for web and app
• Manage end-to-end campaign operations, focusing on performance goals
• Collaborate with creative, analytics, and product teams to launch and scale campaigns

Required Qualifications

• 3+ years of experience in performance marketing or user acquisition, particularly in paid social channels
• Proven ability to manage campaigns across web and app, impacting CPA, ROAS, and LTV
• Deep expertise in Meta Ads Manager and TikTok Ads
• Strong analytical mindset with experience in data interpretation and experimentation
• Solid understanding of digital marketing, including creative strategy and funnel optimization