Job Summary
A company is looking for a Performance Marketing Manager.
Key Responsibilities
- Plan and manage a monthly budget of $100k across various advertising platforms
- Own bid strategy, audience segmentation, and budget pacing while maintaining campaign structures
- Design and run A/B experiments, delivering weekly performance reports with actionable insights
Must Have Qualifications
- 3-5+ years of experience managing performance marketing budgets of $100k/month with profit accountability
- Expertise in Amazon Ads and Amazon DSP
- Proven success in scaling DTC or marketplace brands on platforms like Google, Meta, or Walmart
- Advanced proficiency in Excel/Sheets
- Analytical mindset with fluency in key performance metrics such as ROAS and LTV/CAC
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