Job Summary
A company is looking for a Principal Demand Generation Manager to develop and execute regional marketing strategies and demand generation activities.
Key Responsibilities
- Develop and execute field marketing plans aligned with corporate objectives and sales priorities
- Plan and manage regional demand generation activities, including account-based marketing campaigns
- Measure and report on the effectiveness of field marketing activities and refine strategies based on insights
Required Qualifications
- 5+ years of experience in field marketing or demand generation, preferably in B2B SaaS or tech
- Strong understanding of integrated marketing strategies and sales alignment
- Proficiency in HubSpot and previous experience with Salesforce
- Experience planning regional events and managing integrated marketing campaigns
- Strong analytical skills and ability to translate insights into actionable strategies
Comments