Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to lead strategic marketing efforts for its products.

Key Responsibilities

• Design and implement persona-driven marketing campaigns highlighting product value
• Craft messaging frameworks and narratives that align with institutional challenges
• Monitor and optimize campaign performance to enhance engagement and pipeline contribution

Required Qualifications

• 3-5 years of experience in B2B SaaS or EdTech product marketing
• Strong background in campaign planning and execution with measurable results
• Demonstrated collaboration skills with marketing and product teams
• Proven success working with Business Development and Revenue teams
• Experience with student engagement tools or content management systems in higher education preferred