Job Summary
A company is looking for a Senior Product Marketing Manager, Consumer.
Key Responsibilities
- Develop go-to-market plans, messaging, and launch execution for the consumer product ecosystem
- Partner with product teams to create scalable marketing strategies that drive user acquisition, engagement, and retention
- Build messaging frameworks and campaigns that focus on measurable impact throughout the product lifecycle
Required Qualifications
- 5+ years of experience in product marketing or a similar role in crypto, fintech, or consumer tech
- Demonstrated success in launching and scaling consumer-facing products with quantifiable outcomes
- Experience working cross-functionally in fast-paced, iterative environments
- Familiarity with growth loops, funnels, and lifecycle marketing
- Strong interest or deep understanding of blockchain technologies
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