Product Marketing Specialist

Job Summary

A company is looking for a Product Marketing Specialist who will develop strategic marketing plans and create compelling content.

Key Responsibilities

• Develop and execute strategic marketing campaigns to increase product awareness and lead generation
• Conduct competitive analysis to identify industry trends and optimize campaigns based on performance
• Produce sales enablement materials and coordinate webinars and event logistics

Required Qualifications

• Bachelor's degree in marketing, business, engineering, science, or a related field
• Minimum of 3 years of experience in product marketing or related roles, ideally in B2B software or regulated industries
• Experience with quality management software preferred
• Highly organized with strong time-management capabilities
• Goal-oriented with a focus on measurable results