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Retention Marketing Strategist

6/17/2025

No location specified

Job Summary

A company is looking for a Retention Marketing Strategist.

Key Responsibilities
  • Develop, execute, and analyze retention marketing campaigns, including segmentation and behavior-based messaging
  • Lead the strategy and execution of marketing initiatives to optimize player retention and lifecycle strategies
  • Monitor campaign performance and provide data-driven recommendations for optimization


Required Qualifications
  • BA/BS in Marketing or equivalent experience
  • 2 years of experience in iGaming, iLottery, or Casino industries
  • 5 years of experience in Retention or Loyalty Marketing or CRM roles
  • At least three years of experience designing and analyzing email marketing campaigns
  • Good working knowledge of HTML and experience with ESPs like Bloomreach or Salesforce preferred

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