Senior B2B Digital Marketing Associate

Job Summary

A company is looking for a Senior Associate, B2B Digital Marketing.

Key Responsibilities

• Develop and execute comprehensive Conversion Rate Optimization (CRO) strategies across digital channels
• Conduct in-depth analysis of digital channels to identify areas for improvement
• Implement A/B testing and collaborate with teams to enhance user experience and conversion rates

Required Qualifications

• Bachelor's Degree or equivalent experience
• 3+ years of experience in B2B marketing focused on digital demand generation/CRO
• Strong understanding of CRO principles and best practices
• Familiarity with tools such as Marketo, GA4, CrazyEgg, or Tableau
• Experience executing digital campaigns