Job Summary
A company is looking for a Senior Data Scientist, Marketing.
Key Responsibilities
- Evaluate and enhance marketing measurement techniques such as MMM and MTA
- Perform analytical deep-dives to identify problems and design experiments
- Create personalized segmentation strategies and build automated reporting dashboards
Required Qualifications
- Bachelor's or higher in a quantitative discipline (Statistics, Applied Mathematics, etc.)
- 8-10+ years of experience in analytics driving business decisions
- Significant experience with SQL and large unstructured datasets
- Deep understanding of statistical analysis and experimentation design
- Proficiency in programming/scripting and knowledge of statistical packages like R or Python
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