Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Demand Generation Marketing Manager, B2B Paid Social.

Key Responsibilities

• Lead strategy, planning, and execution of paid social campaigns for core payments business and SaaS products
• Implement and optimize performance tactics across acquisition campaigns to maximize efficiency
• Manage end-to-end campaign execution within ad platforms, including monitoring, pacing, and reporting

Required Qualifications

• 5+ years of experience in paid social campaign management, preferably in a B2B environment
• Deep understanding of performance best practices and trends
• Proven track record of driving measurable conversion or revenue results
• Experience translating business priorities into paid social strategy and tactics
• Analytical mindset with the ability to act on data-informed insights