Job Summary
A company is looking for a Product Marketing Associate to support product messaging and drive customer engagement.
Key Responsibilities
- Support product marketing initiatives by collaborating with marketing, product, sales, and customer success teams
- Act as the voice of the customer, influencing product roadmap and marketing content based on customer needs
- Define and manage the go-to-market strategy for new products, including market research and competitive analysis
Required Qualifications
- 3 years of product marketing or marketing research experience in a B2B SaaS environment
- Demonstrated ability to collaborate effectively across multiple teams
- Analytical thinker with the ability to synthesize qualitative and quantitative data
- BA/BS degree in business or a related field
- Experience in market-facing roles, such as presenting to customers and conducting competitor analysis
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