Mobile Marketing Lead

Job Summary

A company is looking for a Mobile Marketing Lead.

Key Responsibilities

• Drive mobile marketing strategy and manage SMS, Push Notification, and Inbox Messaging channels
• Define customer contact strategies and manage the calendar of broadcast mobile campaigns
• Monitor and report on mobile marketing campaign performance, optimizing future efforts based on data-driven insights

Required Qualifications

• Bachelor's degree in marketing
• 8+ years of marketing experience, specifically in SMS and Push Notification marketing
• Experience managing enterprise-level mobile marketing channels
• Familiarity with Salesforce Marketing Cloud
• Experience with Adobe and Tableau for reporting