Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Demand Generation Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns.

Key Responsibilities

• Plan and execute integrated campaigns across various digital channels to generate qualified pipeline
• Develop and maintain campaign playbooks and templates to standardize and optimize demand generation efforts
• Collaborate with cross-functional teams to align on audience, messaging, and measurement strategies throughout the buyer journey

Required Qualifications

• 7+ years of B2B demand generation experience, ideally in SaaS
• Strong hands-on experience with marketing automation platforms and paid digital tools
• Deep understanding of the customer journey and alignment of campaigns to buyer stages
• Demonstrated ability to execute and optimize integrated marketing campaigns that drive measurable results
• Solid understanding of content syndication for lead generation