Senior Growth Marketing Manager

Job Summary

A company is looking for a Senior Growth Marketing Manager to drive growth through impactful campaigns and user experiences.

Key Responsibilities

• Design, implement, and optimize marketing journeys from trial acquisition through conversion and retention
• Lead initiatives to boost feature adoption and engagement through educational efforts
• Provide support for setting up, testing, and measuring outbound marketing campaigns

Required Qualifications

• 5+ years of experience in growth marketing or product marketing, focusing on Product-Led Growth (PLG)
• Proven track record of improving user activation, conversion rates, and engagement
• Deep understanding of customer journey mapping and conversion funnel optimization
• Hands-on experience with marketing automation platforms and CRMs
• Expertise in A/B testing methodologies and data analysis techniques