Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager to lead initiatives that engage, retain, and grow their global user base.

Key Responsibilities

• Own full-funnel lifecycle marketing strategies from onboarding to reactivation
• Use Iterable to build and optimize automated messaging journeys across key channels
• Champion an experimentation-first mindset, continuously running A/B and multivariate tests to improve campaign performance

Required Qualifications

• 5 to 6+ years of experience in lifecycle marketing, ideally in mobile or consumer products
• Proven track record of using experimentation and testing frameworks to drive channel performance
• Hands-on experience with Iterable or similar cross-channel engagement platforms
• Strong analytical thinking; comfortable using Superset, Looker, or SQL for insights
• Experience mentoring junior marketers and contributing to evolving lifecycle marketing best practices