Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager to drive customer growth and long-term retention.

Key Responsibilities

• Design and optimize lifecycle marketing strategies to enhance customer engagement and retention
• Develop and implement targeted email campaigns to promote product adoption
• Collaborate with cross-functional teams to integrate new features into lifecycle campaigns

Required Qualifications

• 7+ years of experience in lifecycle marketing, preferably in a B2B SaaS environment
• Proven track record in driving customer adoption and engagement through strategic marketing
• Proficiency with lifecycle marketing platforms and data analysis
• Strong ability to interpret customer behavior data for actionable insights
• Exceptional project management skills and ability to collaborate across departments